A new company, Goldie Blox, is taking the internet by storm with its new ad campaign marketing their STEM products to girls. With a disproportionately low number of women in STEM fields (making up only 11%), the campaign, with its girl power attitude and video set to Beastie Boys music seems applaudable....on the surface. I... Continue Reading →
Peggy Orenstein, an award-winning writer, author, and speaker concerning issues affecting girls and women, is set to come out with a new book, Cinderella Ate My Daughter, this week. As an author with reportedly over 20 years of writing about women's issues, I expected more from the book. Written in a blog-like manner, it tends... Continue Reading →
As a small child, I was dragged to dance lessons by my grandmother, decked out in head to toe pink. I hadn't asked for dance lessons. My grandmother was always trying to turn me into something else, and apparently I wasn't girly enough for her tastes. Since she was paying, she could dictate the pink. I don't... Continue Reading →
Walk into any baby section of a clothing store and one will notice two distinct sections - the blue section, rift with sports themes, cars, and puppy dogs - and the pink section, with flowers. Companies have been marketing gender differences for years, although they've raised the bar. It doesn't end with clothing anymore. Large... Continue Reading →
