Goldie Blox: Enabling Stereotypes in the Name of Marketing

A new company, Goldie Blox, is taking the internet by storm with its new ad campaign marketing their STEM products to girls. With a disproportionately low number of women in STEM fields (making up only 11%), the campaign, with its girl power attitude and video set to Beastie Boys music seems applaudable....on the surface. I... Continue Reading →

pretty in pink…

Walk into any baby section of a clothing store and one will notice two distinct sections - the blue section, rift with sports themes, cars, and puppy dogs - and the pink section, with flowers. Companies have been marketing gender differences for years, although they've raised the bar. It doesn't end with clothing anymore. Large... Continue Reading →

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