Goldie Blox: Enabling Stereotypes in the Name of Marketing

A new company, Goldie Blox, is taking the internet by storm with its new ad campaign marketing their STEM products to girls. With a disproportionately low number of women in STEM fields (making up only 11%), the campaign, with its girl power attitude and video set to Beastie Boys music seems applaudable....on the surface. I... Continue Reading →

Up ↑

%d bloggers like this: