Rory Freedman and Kim Barnouin have written a marketer’s dream with their book, Skinny Bitch. Write in as many curse words as you can and be offensive as possible, officially splitting your market in half – those who will love it and want to read it and those who will hate it and want to read it to see what you have to say so they can counter it. If you can get past the crassness of the authors, there is actually quite a bit of good information in the book, although I’d say there is a fair amount of misinformation, too.
American diets are horrible, and the authors have no qualms about pointing that out. Whether the information is enough to cause a person to take a deeper look at their diet or whether their in-your-face attitude is, changing our diets for the better – for health and not appearance – is never a bad thing.
It seems, however, that the authors then took hold of their marketer and went wild. While I found some of the recipes in the book appealing, there were plenty that called for processed crap – organic vegan processed crap, but crap nonetheless. It’s a bit of irony after their spiel against processed foods. However, we all know that the majority of America isn’t out to get healthy but to look skinny. So in that aspect, I’d say the authors hit their mark. Prey on the insecurities of a population and market as many products to them as possible. It just so happens that this time, they actually threw information into the mix. Take out the crassness and marketing, the idea that we should prematurely wean children, and the love of all things soy, and you’d have a good book that probably wouldn’t sell.